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Electrifying the Fertilizer Industry

Decarbonizing nitrogen fertilizer production to empower farmers, landowners, and the environment. Our electric nitrate generators give farmers the power to make their own green fertilizer on-site and on demand.


Nitrate Fertilizer at a Flip of a Switch

Our proprietary generator uses air and electricity to generate sustainable, salt free nitrates in an aqueous solution or Nitrogen Enriched Water (NEWfertilizer™) that can be applied through any irrigation system. 

Preliminary design for 2.0 product

OUR Technology

The Power of Non-Thermal Plasma

The ionization of nitrogen and oxygen to form Reactive Nitrogen Oxygen Species (RONS) has existed for over a century. By using proprietary non-thermal plasma generators, NTP produce sustainable, salt-free nitrates on-site, and on demand. 

Our Impact

Reducing tons of carbon emissions per year

The $120 billion synthetic nitrogen fertilizer industry contributes to 2% of global GHG emissions, or roughly 1.5 Gigatons of carbon per year. For every 1 pound of nitrogen used as fertilizer, approximately 15 pounds of CO2e are emitted into the atmosphere. NTP is revolutionizing the industry, helping pave the way toward a cleaner, more sustainable future in agriculture. 

Our Team


John Ireland


Serial Entrepreneur, MIT MBA, Brown ScM Chemical Engineering.

David Holden

Advisory Board

45+ years in Ag Production Consulting, 2000+ trials to date

The Power of Partnerships

In The Press

Graduate 2022 ICAP program for Customer Discovery

Placed 2nd out of 79 applicants and 10 Finalists

2023 Regional Winner; Top 6 Nationally, Ag Prize

2023 Bill Pen Finalist

Urban Vine

How technology is helping farmers grow more food with less chemicals


Graduate of the 2023 Propelus I-Corps program

2023 Participant in the GROW Impact Accelerator form over 600 applicants worldwide

2022 Ag Prize winner

gener8tor gBeta AgBioscience cohort 2023


Founded in 2013 and based in Silicon Valley, AgFunder is one of the world’s most active foodtech and agtech VCs.

We back MIT founders - SBXi is jointly backed by Accel, Polaris Partners, GETTYLAB, General Catalyst, Pillar, Danaher, Underscore VC and Glasswing Ventures

Reach out to us!

For more information, send us a message or give us a call.

Julia Inestroza

Advisory Board

Julia Inestroza grew up in the fresh produce industry on her family’s citrus, avocado, and olive ranch in central California. After college, she worked in several positions that allowed her to experience and learn the entire fresh food supply chain, from seed to fork. Before returning to her on-the-ground farming roots, she also worked as the Marketing director for a large fresh produce grower, importer/exporter, where she was able to focus on marketing and product/packaging innovation to increase sales and consumption.

Since returning to the ranch, Julia has increased acreage, transitioned some blocks to organic production, and implemented new processes and techniques to remain competitive. In addition to working on her own ranch she has been heavily involved with various citrus industry, agriculture, and community organizations. She currently serves as a member of the USDA Citrus Disease Subcommittee and is also on several water-related committees and boards. Julia also currently serves on the board of directors of Fruit Growers Supply, Sunkist Growers Inc, and California Citrus Mutual.

Julia has a BA in Econ from U.C. Riverside and an MBA with a specialization in technology and operations management from Cal Poly Pomona. She is also a graduate of the California Ag Leadership Program (Class 34) and holds a certification as a Governance Fellow from the National Association of Corporate Directors.

David Holden

Advisory Board

David Holden has over 45 years of experience working as a Pest Control Advisor and Agricultural Production Consultant who has worked with many crops and has specialty experience working with California avocados, berries, citrus, vegetables, and wine grapes. David is an experienced public speaker, has served on several ag related boards, worked with numerous commissions, and has traveled throughout the country and abroad to present his research.

Company Profile

Holden Research and Consulting (HRC) is owned and operated by David Holden operating in Ventura County, California. HRC conducts many field research projects every year for a variety of agricultural manufacturers in the areas of pest and nutrient management both in the traditional and organic farming areas and has completed over 2000 of these projects to date. In the past ten years, HRC has specialized in research working with biopesticides, biofertilizers, and biostimulants. HRC has also worked with the California Avocado Commission, California Celery Commission, California Pepper Commission, and the University of California.

Minos C. Athanassiadis

Advisory Board

Minos Athanassiadis is a Vice President at iFoodDS. He is part of the market leading team which provides SaaS food safety and traceability tools to grower-shippers globally, as well as quality assurance and management tools to top grocery retailers in the US and Australia.

Minos has deep expertise in both the agriculture and technology industries. He has held a series of senior positions with production agriculture companies including Dole Fresh Vegetables and Underwood Ranches. As Managing Director of the advisory firm Fresh Link Group, he led projects for a broad spectrum of clients including Walmart, John Deere, and numerous privately held companies. Minos also serves on the board of AG RX, a leading independent supplier of traditional and organic crop protection and nutrient products.

He is a graduate of the University of California at Davis and the Kellogg School of Management at Northwestern University.

Chris Berkner

Advisory Board

Chris Berkner is the Founder and CEO of Berkner Group, a leading executive and technical search firm for innovative, high-growth companies in Climate Tech and AgTech.

Chris was formerly Co-founder and Managing Director of One Earth Capital, an early-stage AgTech fund that invested tens of millions of dollars in various AgTech startups (including Marrone Bio, which went public on NASDAQ in 2014). From 2009 to 2012 he was CEO of PureSense, a 50-person AgTech hardware and software company that helped hundreds of large farms save billions of gallons of water while participating in demand response programs with PG&E and SoCal Edison. During his tenure, the company nurtured and formed relationships with a range of agricultural distribution partners including Wilbur Ellis, Helena Chemical, and local irrigation suppliers.

In his more distant past, Chris was VP of Software Engineering at an internet startup, did research on solar nanotechnology at Stanford, and taught karate to kids and adults. In his spare time, Chris enjoys hiking, yoga and playing music.

John Ireland


John Ireland has held positions as CEO, CFO, COO and Director of Business Development in both private and public corporations in several verticals.

Mr. Ireland currently owns a hydroponics farm in Maryland and along with his own consulting practice, is part of a small consulting group focused on helping colleges and universities with their sustainability and resiliency initiatives.

As part of his consulting practice, Mr. Ireland has worked in many industries assisting companies to prosper. He has been engaged by diverse companies including: a solar thermal company, a privately held software company, an electronics company, an upstream energy transaction exchange, a healthcare leasing company, a medical imaging company, a transaction based marketing company, and a tree seed oil company.

Mr. Ireland has been part of the Clean Tech Open accelerator as a lead mentor for 9 years and was awarded mentor of the year in 2019. He was also the treasure of the MIT Enterprise Forum of CT for 10 years.

One of Mr. Ireland’s notable accomplishments was his tenure as the CFO and COO for Sightlines, a facility benchmarking firm that grew from less than $1 million in revenue to over $7.5 million and was eventually sold for 13x EBITDA.

Mr. Ireland raised startup capital for and was the Founder and CEO of Downstream Energy Corporation. Downstream developed a SaaS solution that provided an alternative to the existing manual business processes and proprietary technologies available to support communication between suppliers and marketers of refined petroleum products.

Mr. Ireland spent eight years at Tosco Corporation in Business Development and Strategic Planning. He was instrumental in the growth of Tosco through mergers and acquisitions from a single refinery to the largest independent oil refiner and marketer in the United States whose assets included 7 refiners and over 5000 retail assets.

Mr. Ireland graduated from Brown University with a bachelor’s degree in chemical engineering and a master’s degree in biochemical engineering. He also holds an MBA from MIT’s Sloan School of Management.

Mr. Ireland sits on several Boards as both a member and an advisor. He was elected to the Board of Education for his local town and was a lacrosse coach for over 12 years.